Consumer opinion — before it's too late
The Problem
FMCG companies spend thousands on focus groups and surveys that deliver results after weeks. In between — silence. Consumers buy, use, and form opinions, but the brand has no direct channel to hear them.
The QR code is already on the packaging — by law or for traceability. But today it leads to a static page or goes entirely unused. The opportunity for two-way consumer dialogue remains completely untapped.
The Solution
BlitzPoll turns the packaging QR code into a feedback channel. Consumers scan, rate the product, and share opinions — in under a minute, no app required. Every rating is linked to a specific product and batch.
The brand gets product-level feedback — taste, packaging, value for money — with demographic profiling of respondents. Data informs R&D, marketing, and product development.
The cost is a fraction of traditional research, and the flow is continuous — not quarterly snapshots.
HACCP (mandatory in the EU) requires consumer complaint investigation. BRC v9 §3.10 mandates complaint documentation and trend analysis. The QR code on packaging connects consumers directly to a feedback channel — simultaneously a compliance channel and marketing tool.
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